  |
| Frymax Celebrates its Golden Anniversary (Fish & Chips and Fast Food - February/March 2004 Vol.11 No.9) |
 |
|
| Quality Counts at Frymax (Fastfood & Frying Operator - April 2004) |
 |
Fish & Chips and Fast Food - February/March
2004 Vol.11 No.9 Frymax, one of the great brands of the fish and chip trade, is celebrating fifty years of success with the news that Finnegans, the winner of The Fish & Chip Shop of The Year Award, use Frymax for all their frying. For fifty years since the decontrol of oils and fats in 1953 Frymax has remained the leading all vegetable frying fat in the market. The trade has changed greatly over these years and now has to compete with a wide range of options all fighting for the fast food pound. The style and image has changed from 'fish, chips and peas' to a wide menu sold in modern clean shops in which hygiene plays a key role. As a result fish and chips remains the nations' most popular takeaway with over 20% of out of home food consumption coming through our trade. There has also been a move towards healthier food and this has been reflected in the growth of vegetable fats such as Frymax. Despite these changes in the industry the key to Frymax's success lies in its consistency. The Frymax formulation has remained unaltered and it is the delivering of good, clean tasting food everytime that is the hallmark of Frymax. Process and production techniques have naturally changed over the fifty years but all changes have been thoroughly checked to maintain the Frymax quality. |
 Rose Avenue Fish Bar, Worcester |
| Frymax is produced using the finest refined and deodorised oils. The
raw material is subject to a series of strict analytical tests ensuring
that the crude oil is of the highest quality. It is refined before being
tested again prior to being batched, processed and packed under specific
conditions specially formulated for Frymax. Every aspect involved in the
production of Frymax is tested regularly to make certain that the standards
set 50 years ago are maintained. Testimony to the quality of Frymax is that three of the ten regional winners of the Fish and Chip Shop of the Year, including the winner, are users of Frymax. |
 Finnegan's Fish Bar, Bridgend |
The trade will continue to change in the future and the pace of change
will become greater. The options available in the fast food market will
continue to have an impact and pressure can be expected to grow from various
health bodies and groups. Fish and chips offers a natural, nutritious
meal and has significant advantages over many alternative fast food options.
Image will become even more important and Frymax will continue to provide
assistance in raising the quality and image of the trade. In addition
to providing frying guides and a Fish n Chip Fryer Do's & Don't's
Wallchart, Frymax has supported the training courses of the National Federation
Of Fish Friers and this year has become involved with the Seafish Industry
Authority Friers Quality Award scheme. As part of its fifty year celebration
Frymax is producing a window sticker showing a delicious serving of fish
and chips and emphasising that they are fried in all vegetable fat. By maintaining the quality and consistency of its product and by helping the trade to raise its quality standards and image, Frymax looks forward to the next 50 years with confidence. |
Fastfood & Frying Operator - April 2004 Frymax has been the fish fryers favourite for 50 years. Charlotte Rohtlaan reports on what makes Frymax such a popular choice and how you can use it to make quality fish & chips. Could it help you be the next fish and chip shop of the year? Frymax, claims to be one of the great brands of the fish and chip trade and this year it celebrates its 50th anniversary. The brand, which was originally owned by Peerless, became part of the Pura Foods range in the 1980s. Pura is one of the leading refiners and packers of vegetable oils in the U.K. providing the foodservice, bakery, food manufacturing and retail markets with quality vegetable oils and fats. Quality Standards In Production Frymax is produced using the finest refined and deodorised oils at Pura's plant in East London where quality standards are considered to be of the utmost importance The raw material is subject to a series of strict analytical tests ensuring the crude oil is of the highest quality. It is refined before being tested again prior to being batched processed and packed under specific conditions specially formulated for Frymax. An enthusiastic user is Stelinos Xourrouppas manager of Rose Avenue Fish Bar, Midlands regional winner of Fish & Chip Shop of the Year Award who said "Frymax is worth the extra cost; it lasts longer and produces great tasting food time after time" |
 "We always use Frymax, its an excellent product producing great tasting fish and chips which our customers enjoy" |
Quality Support for Its Customers Frymax aims to support its customers in a number of ways with 'quality' as its watchword. Frymax has produced an in depth frying guide as well as a colourful Fish n Chip Fryer Do's & Don't's Wallchart , which fryers can display in their preparation and frying areas. This has been very well received by the trade and has proven to be a popular item. This year Frymax has produced a window sticker showing a delicious serving of fish and chips and emphasising that they are fried in vegetable fat (as featured in the March edition of The Operator). Frymax puts great emphasis on supporting the training courses of the National Federation of Fish Friers and this year became involved with the Seafish Industry Authority Friers Quality Award Scheme. The aim is to encourage the highest standards of food quality and hygiene and thereby help its customers to build successful businesses. |
 |
Quality Counts Promotion Last year Frymax ran its most successful promotion with over 1,000 shops participating. Customers were able to collect tokens from the Frymax cartons and exchange them for vouchers to use in a number of high street stores. This year the Quality Counts promotion is being repeated but in addition to the store tokens , customers can use their vouchers towards a Thomas Cook holiday. And as a 50th anniversary incentive Frymax are donating an extra £1 gift voucher for every 50 tokens. With each token worth 20p and the packs available from April to August , customers have the opportunity to make some great savings on their shopping or their holiday. Quality Awards There is no better testimony of a product than the success of its customers and this year three of the ten regional winners of the Fish and Chip Shop of the Year competition, including the winner use Frymax. Huw Jones, owner of Finnegan's Fish Bar and winner of Fish & Chip Shop of the Year (as pictured above) said " We always use Frymax because it is an excellent product producing great tasting fish and chips which our customers enjoy" For 50 years Frymax has served the frying trade with an excellent product based on the belief that a successful food business depends upon selling quality food and using the best ingredients. By selling a top quality product and helping the trade to raise its quality standards and image, Frymax looks forward to the next 50 years with confidence. |
back to foodservice products page |
| Corporate Compliance |